70s Nightclub Fashion Returns for a Revival: Shaggy Jackets Have Become the Festive Season's Must-Have
Although the legendary New York venue Studio 54 shut its doors almost four decades ago, its distinct style impact continues powerful.
This season, the spotlight isn't on see-through bodysuits but on the plush, fuzzy coats and wraps worn by style icons and party enthusiasts as well.
With the festive party season approaching, the distinctive Studio 54 coat is enjoying a major resurgence.
Shopping Data Reflects the Trend
One of the hottest items from a recent collaboration between a major retailer and a London label is a short, off-white, shaggy jacket with giant lapels.
At another retailer, searches for taupe fake fur coats have surged 190% compared to last year.
Interest for secondhand plush finds is also soaring, with searches for faux fur increasing by over 250% in the past six months on a popular resale website.
"This is a one and done coat," notes a lead style expert, adding that it serves as the central element of an ensemble.
She prefers to wear her personal oversized shaggy version with hipster jeans or tights and micro shorts.
Screen Style Echoes the Look
This style is showcased in a latest Netflix romcom series, where a sister sports a caramel fuzzy jacket to a informal dinner.
When challenged about her daring outfit, the character responds, "It's what you said to dress up. That's style!"
Emergence of the "Boom Boom" Aesthetic
The trend aligns with what an American style analyst is calling "glam excess."
Rooted in the glamour and opulence of late-80s New York, this vibe brings to mind wads of cash, champagne, cigarettes, short skirts, carefree attitudes and, of course, fur.
Similar to that era, the trend is set against a volatile financial climate.
This style is very much about dressing for the life you dream of rather than the one you have to endure.
Modern Materials and Tongue-in-Cheek Luxury
Whereas animal fur was omnipresent during Studio 54's heyday, today's versions are primarily made from lambskin—a byproduct of the meat industry—or synthetic fabrics like polyester.
The trend embodies a knowing opulence—like a beloved character has taken charge with exaggerated proportions and unexpected colors.
Celebrity Endorsement and Limited Drops
A London designer was an early instigator of this trend. Her shaggy coats with curly proportions have been sported by top singers.
Due to strong demand, these coats are now only sold in limited collections. An upcoming launch includes a rose and charcoal version similar to a large pom-pom, alongside animal and zebra-print versions with dramatic fluffy frou-frou.
"When you can only purchase one thing, you don't want it to be a plain sweater or a pair of ordinary pants, you want a standout piece," explains a publication head.
The feeling is shared by a style head at a leading store, who describes it "an unexpected, playful touch" that avoids the need for a whole new ensemble.
The Ultimate Spirit Lifter
In the end, the shaggy coat can serve as a fantastic mood lifter.
"It doesn't have to cost a lot," notes the editor, "and it's going to make you feel glam when the world around you is pretty dreary."
